There are many things that the technology giant Apple does well but one of the most important of those that has lead to their success is there shrewd use of marketing. The position themselves artfully in the market and the minds of their customers both as a type of technology company that deals in technomagic rather than nitty gritty technology, you know the sort that needs boring IT support or patching.
Now of course just like any technology company with computer products Apple’s hardware and software alike have their fair share of problems, be they manufacturing problems, software bugs or product limitations. However through artful use of marketing and product design Apple has persuaded people that they won’t need Mac or iPhone repairs for their precious magical devices. The extent of the persuasion goes all the way to allowing the impression of infallibility to maintain through these problems affecting Apple product users all across the world. To maintain the illusion of perfection in the light of evidence to the contrary that truly is a form of witchcraft of the highest order. In fact some might say Apple has managed persisly the oppisite of Microsoft in this regard. Apple is given too easy of a time for technical problems by consumers and Microsoft is blamed for being terrible and all their products being broken when in reality they are not doing all that bad all said and done. Note: I am not saying Microsofts products are without issues.
No one with a lick of sense would doubt that Apple know how to make attractive and functionally helpful devices, and in many ways they have brought us amazing progress in the mobile market, but I suppose for some like me, they will always be a bit too magical for good their own good.
